Sunday, August 31, 2025

The Beatles Seen Not Heard (San Francisco 1965)







 Beatles Seen, Not Heard

By Janet Cudaback and Cathy Reat

The Napa Valley Register

September 1, 1965

The Beatles wound up their third American tour last night at San Francisco's Cow Palace, amid the cheers of 17,000 of their noisiest fans. Their 35-minute performance was the second of two Beatles shows at the Cow Palace yesterday.

 The show was opened by four string-haired discotheque dancers leaping and bounding across the stage. Immediately following the dancers, the spotlight turned to the King Curtis Band, audible only to people in the seats close to the stage. Next to appear were three rather agile young singers, Cannibal and the Headhunters, clad in maroon jackets and mustard colored shirts. As Cannibal and the group concluded their act and skirted off the stage, singer Brenda Holloway appeared wearing something that closely resembled a white nightgown. After belting out a few of her so-called hits, an intermission followed, and the show resumed after 10 minutes.

The audience was impatiently awaiting the Beatles, but instead were entertained by another of Beatle manager Brian Epstein's British groups, Sounds Inc. After doing several instrumental numbers (including, strangely enough, the William Tell Overture), they departed, and several disc jockeys arrived to establish a halfway calm atmosphere. Of course, their efforts were to no avail.

The Beatles ran onto the stage at 9:15, bringing uncontrollable hysteria to most of the audience. Dressed in beige jackets and black pants, The Beatles opened with “Twist and Shout”, which must have been rather disappointing to anyone who had any intentions of hearing them.

 Despite previous warnings, girls continued to scream and make noise even during Paul McCartney's attempt to introduce the third song. The situation roughly got out of hand, and the show had to be stopped as Paul pleaded with the audience to behave and to stop throwing things at him.

From this point until the end of the show, the lights were left on so policemen could usher out about 30 over-anxious girls who almost succeeded in knocking down John and Paul. The Beatles remained calm and quiet as several girls were fainting at their feet. One boy managed to avoid the police and stand next to Ringo, patting him on the shoulder.

The 11th and concluding number was “I'm Down”, sung by Paul. With The Beatles being rushed off the stage and out of sight within seconds.

It has been rumored that the Beatles will not return to America for any more personal appearances. If last night's reception was any indication, the Beatles will always be welcome in San Francisco.

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