September 5, 1964
We often talk about the guitars that George and John were given during their touring years in America, but the first Beatle to be gifted a special instrument was Ringo. Prior to the concert in Chicago, William Ludwig II presented Ringo with a gold-plated snare drum as a thank-you. Ever since everyone in the United States watched The Beatles on the Ed Sullivan Show with Ringo playing his Ludwig kit, sales of Ludwig drums have skyrocketed.
Last year, when I was selling my book at a Beatles event, someone approached me and told me he went to school with Miss Ludwig (I can't recall her first name), the daughter of William and who is in the photos with the Beatles. He said that she was quite popular after meeting the Beatles and told the story over and over to whoever was around to hear it (and who could blame her?)
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