Have you ever wished you could magically go back in time to 1964 and see all of the Beatles merchandise on the shelves? Well -- until that time machine gets finished, the next best thing has arrived. The new book NEMS and the Business of Selling Beatles Merchandise in the U.S. 1964-1966 by Terry Crain.
This is a beautiful hardcover book. It is full of colored photographs of vintage memorabilia. The book begins with the history of NEMS and Seltaeb, which is very interesting. The rest of the book goes through all of the official merchandise of the Beatles in alphabetical order. All of the items that you remember from your own childhood (if you are a first generation fan) or all the items you have seen for sale on eBay or at Beatles conventions are listed: Beatles dolls, buttons, posters, guitars, jewelry, lunchbox, record player, wig, etc etc etc. You also get to learn about some of the obscure Beatles items made such as the Beatles hummer and the Beatles Twig.
Most of us will never be able to afford all of these Beatles goodies, so having the photographs and story behind each item is a great treasure. It is fun to read the information about some of the items you have in your own collection. Terry obviously spent a lot of time on this book and the information is so fascinating. A fun aspect of the book is the memories of the first generation fans about having the specific Beatles treasure as a young fan. The story by Jude Southerland Kessler was really amazing! You gotta read it.
Just a word of warning -- don't expect to see the prices of things in this book. It is not a collector's guide, but a history of the official Beatles memorabilia. Those collector's guides get outdated so quickly that they aren't even necessary.
So far NEMS is the best Beatles book published in 2019 that I have read. Every fan will enjoy this one. You don't want to pass it up!