Monday, November 19, 2012

Adventures of a first generation fan (part 2)

If you have been a long-time reader of this blog, then you might recall that I have spent the past 3.5 years locating Good Day Sunshine fanzines that have the continuing article of fan, Sue Bujnousky's trip to London in 1968 & 1969.   It is a 5 part series, and I already posted parts 4 and 5.   Well I recently tracked down part 2!   It came from  the issue #50 (summer of 1989) issue of GDS.  But I am disappointed.  There are no photos, it is really short, and she didn't even meet of the Beatles!   But....I do enjoy reading about the Apple Boutique.  So I found some photos to share with the story.   Anyone have parts 1 or 3???

Pattie Boyd and some other models at the Apple Boutique

Jane she in the Apple Boutique?

Inside the Boutique

Jenny Boyd posing with a Beatles fan inside the Apple Boutique

It was twenty-five years ago today:  Adventures of a first generation fan
Part II (1968)
By Sue Bujnousky

Our next stop was the Apple Boutique on Baker Street.  We were expecting something rather unusual for a store, and we weren’t disappointed.

The inside was rather dark.  There were clouds painted on the ceiling, incense was burning and Indian music playing – perfect! It was also quite crowded – with merchandise, not customers.  We were the only ones there.  We pushed our way through the racks and picked out a few things to try on. The fitting room was in the basement, down a very steep, narrow staircase.  It was one large room, quite common now, but then we were used to individual booths – with curtains!  Pat looked around the empty room, “You don’t’ think the men come in here too, do you?’  I looked back, probably with a mixture of horror and delight, “Only one way to find out, right?”  We went to the farthest corner and began to change.

A minutes or two later, a young woman came in, glanced at us and went to the other side of the room to change.  She had long, red hair and freckles.  Pat poked me, “that’s Jane!”  I looked again.  It certainly did look like Jane Asher.  Pat started toward her, I grabbed her arm and practically had to pin my rather tall friend against the wall.  It looks could kill (Pat was “hopelessly devoted” to Paul).  She realized somebody was watched her, and left rather quickly.  Upstairs, we heard a salesgirl call her Jane, so I guess Pat was right.  We went to pay for our purchase and were greeted by Jenny Boyd behind the cash register.  Close, but not George!  Outside we looked at each other and laughed – talk about close encounters of the female kind!

Since Madame Tussad’s Wax Museum was nearby, we decided to go there next.  They had two sets of Beatle figures on display at the time, one in the collarless suits and the other in the Sargent pepper outfits.  They were, by far, the most popular display in the museum.  I wonder how many of those people knew how close the real thing was  -if you knew where to look!


  1. I'd like to see more photos of the Apple Boutique. Never seen that entrance before.

  2. the apple boutique! i was there a few times. i wrote in my diary that i cried the first time i went there because i couldn't afford the things i wanted - basically about half of the store! i did eventually purchase an orange indian mirroed vest (which i still have).

  3. The photo of Jane Asher was definitely not taken in the Apple Boutique. It's from 1966 of Jane posing in a London boutique wearing a screen-printed paper minidress designed by Ossie Clark in a Celia Birtwell print, photographed by John Duffy. The two bottom photos of Jenny Boyd were taken on the day the Apple Boutique opened, Dec 7, 1967. The tiny photos were scanned from Beatle Fan (fanzine). The last photo shows Jenny Boyd posing with the Apple Boutique's official first customer, American fan Nancy McLaughlan, who wrote her story for Beatle Fan and shared her photos for the article.

    1. Hello Lizzie, I just discovered this page and saw your post. I`m an artist and I`m trying to make a little 3D mesh model of the shop, but I am having problems with the doorway. The image above is probably the only close up one I have ever seen, but I am unable to determine what was on the doorstep. Was it painted? Is there a fur rug? Can you help? I really have no idea and I have written to a number of people to ask, but no one has ever replied. If anyone can enlighten me on this matter I would be most grateful. Thanks ever so much